“I’ve been spending so much time thinking that if I could just get myself to like the outside, to feel satisfied with the external, then I would feel peace on the inside. But I realize that hasn’t work,” she said, shaking her head slightly and as her eyes shifted down. “Maybe it’s really about finding peace on the inside first, and the outside will follow. Maybe that’s the key to feeling beautiful.”
Her peer looked at her earnestly, her shoulders lifting into a shrug, and replied, “Or maybe when you feel peace on the inside, you just don’t care about beauty so much.”
I smiled at the reply, noting that I couldn’t have said it better myself. That’s exactly right, I thought. When you feel peace, there are more important things that how I look today.
And I think that sort of sums up my feelings about the latest Dove project. If you haven’t seen the video, under-cover Doves give unsuspecting women a “beauty patch” that they tell them will make them more beautiful. After a few days, the women report not noticing any changes. But soon they say that they are feeling different, more beautiful. They even notice how their own behavior changes as a result of this sudden “beauty.”
(Watch it here.)
Of course, the patch is a sham and the moral of the story is that there is nothing external that can make you more beautiful. Beauty comes from within. La de da.
Okay, okay — when I first saw the spot, I got a little choked up. I think seeing any woman start to feel better about herself gets me a bit emotional. Seeing the women’s reactions to hearing that they didn’t need a patch to help them feel more confident? There were truly touching moments.
But something about the whole thing still leaves me feeling… conflicted… Maybe it’s the fact that these women believed themselves to be putting on a patch — assumably of medication — and didn’t question at the outset what “chemicals” were seeping into their bodies. I realize this happens every day with things like diet pills and special creams that are purchased with similar intent. But it still weirds me out.
Then there’s the fact that the project was created by Dove, a company, like any other hygeine and beauty company, who profits from women feeling that they need their products to feel beautiful and better. I’m not dissing Dove here, specifically. I think they make good products, and I like their soap. But my cynicism, usually buried deep, starts to emerge when I watch this. So you’re telling me that women don’t need anything external to feel good? Well then your sales just dropped… Oh, you want us to still buy your sixteen products though to feel good? I see.
And last, I think I’m a little tired of the message that if we feel good on the inside, we’ll be beautiful on the outside, for the reasons stated above. I think if we feel truly good on the inside, we give importance to things other than how we look on the outside. That’s not to say that anything is wrong with wanting to look and feel beautiful. It’s just what I notice when I think about the truly happy and content people that I know. They aren’t slobs, but they don’t pay a whole lot of heed to their appearance either. It’s not scientific fact, just an observation.
But I’m curious what you think… Do you like the Dove ad? Did you tear up at first like me? What do you make of it?