Reader Poll :: Should we tax “junk” food?
Would you pay $1.44 more for a six-pack of Pepsi? What about 50 cents more for your favorite french fries?
Mark Bittman, journalist and food activist, is banking on the answer being no – and yes. In a recent New York Times opinion piece, Bittman outlined a push for creating an excise tax on certain foods deemed to be unhealthy, with the subsidies used to promote healthier options.
Despite my initial cringe at the reference to “bad food” (I work tirelessly to eliminate the categorical and moral language of “good” and “bad” when it comes to food among my patients), I read on to learn more about Bittman’s theory.
And what he suggests makes sense – at least initially. He starts his argument by reminding us all of the dangers of obesity (another cringe, but still reading…) and the increasing health-care costs piling up due to our heavily non-nutritive U.S. diet of potato chips and doughnuts.
He suggests that the food industry is incapable of marketing healthier foods (and based on my analysis of the baby carrot gaffe, I would have to agree) and are not incentivized to do so. Thus, he says, it’s up to the federal government to intervene on behalf of the health of its citizens.
What makes a tax such as this more palatable is that the funds generated – which are expected to be in the billions – would help to subsidize healthy food options for the poor, something that is direly needed regardless of the means. Indeed, a substantial proportion of our nation lives in what has been termed food deserts, areas that lack access to affordable fruits, vegetables, whole grains, low-fat milk due to lack of transportation, proximities of grocery stores, or other reasons. (To determine if your area is a food desert, check out this locator.)
According to Bittman, as well as researchers at the Rudd Center for Food Policy at Yale, an excise tax would work to decrease the consumption of sugary foods, decrease disease and health-care costs, and raise funds for health-focused programs. Millions of Americans would benefit from having nutrient-rich foods more available and making feeding their children healthy options one less thing to worry about. The potential impact of this cannot be overstated.
But we’re still left with the difficult questions about the role of government in helping us make our food choices. Bittman suggests that public health has always been the role of government. But does public health call for making Red Bull less affordable?
Also, what is the long-term impact of beginning to categorize foods as good or bad, as would be required to decide on what items to tax? If one food is taxed and another is not, should that really inform our food choices? What about making those decisions based on our own body’s particular needs and desires?
I also worry about the implications of the data that has and will most certainly been used to popularize these types of initiatives. When we talk about posting calories at restaurants and other such (formerly radical) ideas, proponents frequently point to the “obesity epidemic” and the “war on obesity,” a term and movement fraught with bias and discrimination. Is there a way to propose a food tax without implying fat people make bad food choices unless made to pay more? Perhaps, but it’ll require more creativity than we often see in politics and the media today.
Those are some of my initial thoughts, but I want to hear yours! What do you think?
Make sure to share your reactions, thoughts, and ideas in the comment section below! We need to learn from one another.

